Think of making coffee the same way you would think about making your eggs in the morning. The many variables could produce a unique outcome. Not to mention, adding milk, butter or sugar to the formula brings their own unique outcomes into the mix. 

As such, the end result is a coffee that is as unique as the person drinking it. Aside from the obvious recommended methods and techniques to not over/under brew or extract the coffee, that is.

Tasting coffee is also an art by itself. The process of selecting the perfect roast can be tough because of the many possible flavor possibilities that could come from the same beans simply by using different techniques. 

For example, the same bean might taste different depending on whether it is brewed with the Espresso machine or a FrenchPress.

At Armen Coffee, we try lots of different variations of the bean via different methods to find the perfect roast and blend for that product. The process of drinking too much coffee is called “cupping” in the industry--it’s fun! You open up your senses and feel the full flavor of the bean that has produced that cup of coffee.